November/December 2023 Health/Wellness
i l l u m i n a t e B . C a n d l e s
Restoring Your Mind, Body, and Soul
What inspired you to start your journey as an entrepreneur?
In 2019, I launched my candle business with an eager desire to channel my creativity into something tangible and meaningful. As someone who had always considered themselves a creative soul, the path forward was always unclear. It had all started with ordering a candle making kit from Amazon because I did not think it was complicated to make candles. I understood there was a science to candle making through the experimentation of blending fragrances, pouring wax, and wick sizing. I realized this was a way to channel my creativity and provide something beautiful and comforting to others. With that realization, illuminate B. Candles were born.
What does your company name represent?
Illuminate B. Candles represents lighting up every room you enter with the radiance of your presence, doing it with boldness and confidence, unapologetically. Express yourself boldly and exude positive energy to inspire others to never let anyone dim your light.
"Illuminate B. Candles represents lighting up every room you enter with the radiance of your presence, doing it with boldness and confidence, unapologetically. Express yourself boldly and exude positive energy to inspire others to never let anyone dim your light".
Tell us more about the different products that your brand offers.
We have amazing handmade soy wax candles, wax melts, and room sprays that will bring your space to life. When you light up one of our candles, the room is filled with the incredible scent and just makes everything instantly better. Our candles burn 40-60 hours, which lets you indulge in the scent for a tad bit longer compared to others.
Our best-selling candles are Blacker the Berry, Midnight, and Jamaican Me Crazy. Blacker the Berry, is a combination of black raspberries and creamy vanilla. Midnight, is a captivating scent with musk, amber, and essential oils. Lastly, Jamaican Me Crazy transports you to the islands. It is a blend of juicy guava, strawberry, and mango. We take pride in using only the finest ingredients to ensure that every item surpasses expectations in both quality and craftsmanship.
Our products are not just items you purchase, they invite you to create moments of mindfulness and transform your space into a sanctuary that stimulates your mind, body, and soul.
It is the holiday season! What candle would you recommend to set the mood for a wonderful holiday scent?
Our Jolly Cranberry candle is definitely a mood setter and has been our top seller this holiday season! Cranberry is a year-round scent, but the richness of fresh cranberries combined with sugar, just elevates everyone’s mood during this time of year.
Tell us more about the benefits of soy candles.
Yes, let’s get into it. Soy wax is made from soybeans, which is a renewable and biodegradable resource. Paraffin wax is derived from petroleum. Soy candles are more sustainable and have a better environmental impact, and our overall health. Soy candles produce minimal soot, which means less indoor air pollution and less staining on walls and surfaces. They have an extended burn time, as well. Our candles have a 40-60 hour burn time, and our customers are always amazed. A slower burn, means you can enjoy the fragrance and ambiance for an extended period, and make your money well spent!
Do you have a favorite candle within your brand?
My favorite candle constantly changes throughout the year, but I would have to say Jolly Cranberry is currently my favorite candle.
Describe the different room spray scents. Why do you think people are attracted to scents?
We currently have 5 room spray scents: Velvety Vanilla, Eucalyptus & Mint, Fresh & Clean, Acai Bliss, and Juicy Kisses.
Our Velvety Vanilla spray is a luxurious blend of vanilla and butter cream that creates a sense of comfort. Eucalyptus & Mint is a stress relieving spray with powerful notes of eucalyptus and peppermint. It can definitely alleviate anxiousness, in addition to promoting a sense of peace and tranquility.
“So fresh and so clean, clean”…Our Fresh & Clean spray smells just like fresh linen straight out the dryer which instantly transforms your space. It is also an excellent deodorizer to get rid of any funky lingering scents!
Acai Bliss is a sweet and refreshing spray with tropical notes of acai berry with hints of citrus and extra fruitiness. This is a spray to elevate your mood and rejuvenate your soul.
Juicy Kisses is a light and sweet room spray with notes of juicy grape, crisp apple, and wild cherry. It is a very heavenly and lively scent that will uplift your space.
I think people are attracted to scents due to a mixture of biological, psychological, and personal experiences. Certain smells are typically linked to positive or negative experiences, which then can elicit an emotional response. For example, burning our Hot Apple Pie candle can take people down memory lane of when their grandmother used to bake apple pies during the summer.
Scents are also mood enhancers. A pleasant scent can have a calming or energetic effect on us, while a horrific scent may want to cause us to barf, lol. Also, I think personal preference when it comes to scents plays a huge factor. While I'm not particularly fond of vanilla-scented items, it's clear that a substantial portion of the population enjoys vanilla! What may be appealing or soothing to one person may not be the same for another.
Lastly, everyone loves an aesthetically pleasing environment, and scent plays a crucial role in this. A beautifully fragranced setting combined with dope scenery undeniably enhances the overall sensory experience, which contributes to a sense of luxury and comfort.
"Lastly, everyone loves an aesthetically pleasing environment, and scent plays a crucial role in this. A beautifully fragranced setting combined with dope scenery undeniably enhances the overall sensory experience, which contributes to a sense of luxury and comfort".
Can you leave our readers with a daily mind, body, and soul tip that they can take with them?
From experience, I would say when you are wrapped up in your head with overthinking, anxiousness, etc., you should get into your body. What I mean by ‘getting into your body’ is going to the gym, running, stretching, walking, etc. to get blood pumping through your body, and to release any pent up stress, and to move out of your thoughts to ground yourself.
Journaling and writing your thoughts on paper and then burning the paper and/or throwing the sheet away helps move energy as well.
Outside of your business, what are some other hobbies that you enjoy?
In my spare time, I enjoy riding my motorcycle, traveling, going to the gym, eating and trying different foods, and dancing.